Gain insights and advice on how to improve your digital marketing performance.
Google Ads (formerly known as AdWords) is one of the most popular online advertising platforms in the world. It is most famous for its keyword-driven search advertising. If you’ve
Somewhat controversial opinion, but I do believe that Google's push towards automating more aspects of the Google Ads platform is good for some advertisers, namely smaller ones w
Welcome to Digital Marketing FAQs - the series where I answer your digital marketing questions with simple, concise answers. Today we are looking at the following question “Which
A couple of weeks ago I made a post about why you should consider running Adwords ads for your own brand name. You should also look at brand keyword variations, such as your produ
The other day I was browsing LinkedIn and came across an interesting post in my feed. I've added a screenshot below of the content I largely agree with this assessment. There's an
A common mistake I see business owners make when DIY-ing search ads (e.g. Google Ads) is overlooking buyer intent, and taking the approach that all searches that are on-topic are
One of the biggest challenges for B2B businesses when using paid search is you typically know very little about who is behind the search, other than the words they've put into Goog
I’ve noticed a significant uptick recently in calls from business owners who have set up their own Google Ads and then been reeled in - hook, line, and sinker - by the ‘free advice
One thing that is essential for good digital marketing in 2018 (and beyond) is having a website that is mobile friendly. From an SEO perspective, getting mobile right is crucial. M
Today what I want to talk about is the importance of aligning your marketing channels with your target audience. The reason I want to talk a little bit about this is simple; as I t
In the current climate of economic uncertainty, it is massively tempting (and probably feels necessary) to stop paid digital advertising, or at the very least slash your advertisin
Solution providers don’t move buyers into market with clever messaging about themselves and their products and services.Rather, buyers move themselves into market when they gain a