Sam Frost Digital Marketing Blog

If you've been doing Facebook marketing for your business, then you might have heard of a concept called 'organic reach'. But what is organic reach on Facebook, and why does it mat

Remarketing (also referred to as retargeting) is at its most simple the method of advertising on the internet to people who have already visited your business website. This can sti

In this short edition of Digital Marketing FAQs, we are looking at the difference between a Smart Campaign & search campaign in Google Ads. Smart Campaigns are a component of the G

In this short article we’re going to look at the difference between AdWords and AdWords Express. Although Google AdWords has been renamed to Google Ads, and AdWords Express has tec

A question that I've seen asked a few times online (and heard asked in person) is what is the difference between Google AdWords and Keywords? Long story short, here's the answer K

A common question I've seen asked online about digital marketing is What is the difference between anchor text and keywords? Here's a quick answer for you to consider Keywords

Welcome to Digital Marketing FAQs, the series where I answer your digital marketing questions with simple, concise answers so that you can get down to the business of growing your

Google Ads (formerly known as AdWords) is one of the most popular online advertising platforms in the world. It is most famous for its keyword-driven search advertising. If you’ve

Somewhat controversial opinion, but I do believe that Google's push towards automating more aspects of the Google Ads platform is good for some advertisers, namely smaller ones w