What Makes SEO Effective?
As an independent SEO specialist, I don't promise overnight results or guarantee #1 rankings that agencies love to sell. Instead, I focus on sustainable, long-term growth through strategic keyword targeting, quality content creation, and technical optimisations that search engines—and your customers—actually value.
My approach balances what Google wants to see with what your target audience needs, creating SEO strategies that drive qualified traffic ready to engage with your business.