What Is The Difference Between Anchor Text And Keywords?

A common question I’ve seen asked online about digital marketing is:

“What is the difference between anchor text and keywords?”

Here’s a quick answer for you to consider:

• Keywords are the words/phrases that you use on your site, which you are trying to rank for. For example, ‘digital marketing tutorials’.

• Anchor text is the word or words that are hyperlinked to another site. An example of anchor text is as follows: ‘Digital Marketing Tutorials’ (the anchor text being the words ‘Digital Marketing Tutorials’)

When building backlinks, it’s a good practice to try and occasionally use your main keyword(s) as anchor text. However, you also don’t want to do this too often as you could get penalised by Google.

Get free digital marketing advice and tutorials by subscribing to my YouTube channel. New videos being released every week, covering everything you need to know to grow your business with effective digital marketing. View my channel and subscribe

Get free digital marketing advice and tutorials by subscribing to my YouTube channel. New videos being released every week, covering everything you need to know to grow your business with effective digital marketing. View my channel and subscribehere.

here

.

Also feel free to connect with me on LinkedIn, as I post lots of digital marketing content exclusively on there.

Also feel free to connect with me on LinkedIn, as I post lots of digital marketing content exclusively on there.Check out my profileand send me a connection request.

Check out my profile

Also feel free to connect with me on LinkedIn, as I post lots of digital marketing content exclusively on there.Check out my profileand send me a connection request.

and send me a connection request.