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Let's face it - running a business is expensive. From compliance to tax to payroll to equipment, it's a constant battle to try and make your income larger than your expenses. Marke
Sam Frost Digital Marketing Blog
Gain insights and advice on how to improve your digital marketing performance.
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10 Free Digital Marketing Tools
by Sam Frost - 8/06/2025In these troubled economic times in which we find ourselves, it's important to keep promoting and marketing your business. However, you need to do this in a cost effective manner.
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2 Minute Marketing - Fixing Broken Conversion Actions
by Sam Frost - 8/06/2025The following content is transcribed & edited from the video above Today's marketing problem we're solving is something insidious. It's something that can creep up on a business a
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Video marketing is one of the most powerful ways to grow your business online. If you’re in to stats, then you don’t have to look too hard on Google to find some amazing info about
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Recently, I gave a presentation to the crowd at the Startup Christchurch Meetup. The presentation was about five common digital marketing mistakes that many startups (and even esta
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5 Ways To Save $ On Google Ads
by Sam Frost - 8/06/2025Does your business use Google Ads for online promotion? If so, then you’re probably throwing good money down the drain, each and every day. If that doesn’t scare the inner bean cou
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In the current climate - with the economy looking down the barrel of a particularly nasty, recessionary environment - many businesses will be scrambling to cut costs. Marketing is
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8 Effective Ways To Get More Traffic To Your Site
by Sam Frost - 8/06/2025Traffic is the lifeblood of successful digital marketing. More traffic (provided its targeted) means more leads, which means more sales and revenue. Regardless of what your busines
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A Bigger Audience Isn't Necessarily Better
by Sam Frost - 8/06/2025When talking to clients and other business owners, one thing I hear frequently is a strong desire for “more”. This makes sense, right? As business owners we want more leads, more s
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A Broken Website Does Your Marketing No Favours
by Sam Frost - 8/06/2025I am not much of a web developer (if I recall, in about 2004, I borrowed a 'For Dummies' book from the local library and it taught me how to make a basic plain text web page in HTM
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A Simple Strategy To Get More Organic Traffic In 2022
by Sam Frost - 8/06/2025Want one, easy-to-follow approach for getting more organic traffic to your website in 2022? Here's a step-by-step process you can follow. Step 1 - Identify Key Topics Start by list
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Ad Copy Testing - What It Is & Why It's Important
by Sam Frost - 8/06/2025If you want to improve the results your business gets from Google Ads (or any paid online advertising platform, for that matter) then it's important to consistently and diligently