Gain insights and advice on how to improve your digital marketing performance.
Once upon a time, I set up a discount coupon for an eCommerce site. Unfortunately, I didn't correctly configure the coupon - failing to select the checkbox that prevented the coupo
You’ve heard the saying, ‘there’s no such thing as a free lunch?’, right? In fact, if you’re offered a free lunch, then chances are that YOU are on the menu (at least in a business
Video marketing is one of the biggest opportunities out there “in the wild” for businesses looking to grow online. In this Tubics review I’m going to dive into one of the most popu
As some of you might be aware, I have a humble little YouTube channel where I post digital marketing tutorials and advice. The shocking secret of this? From one perspective, it's b
If you've used Google Analytics for any period of time - or if you are currently working with an agencyfreelancerteam that uses Google Analytics for monitoring the digital market
If you've had ANY exposure to Search Engine Optimisation (SEO) or digital marketing in general, then you will have probably come across the concept of keywords. Many business own
Negative keywords is a critical idea in Google Ads. In short, using Google Ads you say to Google 'I want to show my ad for users who search for these keywords' - and then you produ
If you’ve been running Google Ads for your business, then you might have come across the notion of “search terms”. But what exactly are search terms in Google Ads? In this short ar
Albert Einstein is rumoured to have said that “compound interest is the 8th wonder of the world.” Although there is (as far as I can gather) no real evidence to support him having
Not a great deal, to be honest … but they do share one key similarity. If you ever watched The Big Short (or read the book) or otherwise studied the GFC, you’ll remember how a majo
One of my favourite parts of going on a plane is the take off. Hearing the noise of the engines firing up on the runway, and then feeling the plane start to move off ... only to ge
If you’ve been working on promoting your business online via digital marketing, then you might have come across the term SERP. In this edition of Digital Marketing FAQs (where I an