General Posts

General

As a B2B digital marketing consultant, the most common refrain I hear from businesses is we need more leads. The sales machine typically has an insatiable appetite, and the sal

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If you have a locally-focused business (e.g. restaurantcafe, beauty salon, tradie business like an electrician or plumber, or retail store) then Google My Business is one of the b

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For local businesses (cafes, restaurants, retail stores, local service businesses like tradespeople and hairbeauty salons) Google My Business is one of the most effective digital

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Digital marketing is one of those fields of endeavour where there are many different platforms, tools and websites that you'll be expected to use. Sometimes it's easy to understand

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Should you run search ads on your own brand name?I’m not going to go there today. Topic for another time, and all that.What I am going to do is say that at the very least you need

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Is marketing automation the be all and end all of digital marketing? Is it a technology that basically once you implement it you've reached sort of the end state and you no longer

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Finding good keywords to use for content creation is one of the most challenging aspects of digital marketing. It’s generally easy enough to come up with a rough idea of what someo

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Keyword research software makes it easier to find the right keywords for your business. In this Keyword Keg review I cover this popular option.

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Recently I was fortunate enough to be invited to present at the Ministry of Awesome's 'Coffee and Jam' meetup for startups and budding entrepreneurs. In my presentation I outlined

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Have you ever made a mistake? If not - are you human? If I had a dollar for every mistake I have made in my life, I'd probably be able to afford a first house (or at least a few we

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It’s no great secret that email is one of the most powerful marketing channels in existence today. A good email campaign to the right list can result in a massive influx of traffic

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One of the biggest risks to the success of your business online is a lack of diversification in your marketing channels. It's a natural thing that most businesses will find a rhyth