There's a famous saying in investing that “the time to make money is when the blood is flowing in the streets.” This is paraphrased from Baron Rothschild, and forms the basis of th
Logged into my YouTube channel dashboard the other day, and YouTube was pleased to tell me (with a cool emoji no less) that over the lifetime of my channel I've racked up 5000 hou
The start of the new year means it’s time once again for those new year resolutions. Hitting the gym, leaning an instrument, reading more books - the list of resolutions goes on an
If you run your own Google Ads for your business, and you don't have much time to manage or look after them (or you're not too sure on the technical aspects of the platform) then
The following article is an edited version of the transcript of my Opteo review video, which you can watch below. As such, there may be some grammarsyntax errors, so please consid
One of the great debates of digital marketing is whether paid or free traffic is better. I'm sure we can all agree that getting things for for free is usually better than paying fo
Okay, I get it. The name parasite page sounds a bit strange ... but hear me out as this can be a very effective strategy for dominating your niche (especially for lower competiti
Albert Einstein is (falsely, from what I can gather) claimed to have said that compound interest is the “8th Wonder of the World”. Most of us are aware of the power of compounding
A member of my digital marketing group for Kiwi businesses recently reached out and asked the following question How do you work out how much to spend on Facebook business page a
This post isn't so much a guide as it is a bit of a rant (albeit an informative one) about the role content has to play in digital marketing. The Internet is awash with content. Se
Now is probably a better time than ever to review the software tools you use for marketing (and other areas of the business too, but I have no expertise to comment there). For exam
One of the great things about content marketing is that it is a little like compound interest. You can research a topic, create content, upload it to your website, YouTube etc and