The humble Facebook pixel is one of the most handy tools in your digital marketing arsenal if you plan on advertising on Facebook. The few lines of code that make up your pixel all
In this edition of Digital Marketing FAQs, we are looking at whether or not you can have multiple Facebook pixels on a website. There are a few reasons why you might want to have m
One question I get asked from time to time by aspiring business owners is ‘can you run Google Ads without a website?’ A scenario in which this might arise is because you are starti
I recently got an urgent-response-required email from a former client. This client had ceased using my services the best part of a year ago (everything ended amicably, they just wa
Do you run Adwords ads? If so, pay close attention - this could save you a lot of headaches. Google is in the process of rolling out a new recommended ad system. This is part of
I’m a huge believer in the power of content marketing for businesses of all types, industries, and sizes. Nobody wants to be sold to, but everybody likes to buy. The way we can ove
Have you been living under a rock recently? If you haven't been, then almost certainly you will have seen all sorts of conjecture out in the news about whether or not the economy i
If you've been following the news recently as it relatest to Google's algorithm and the likes of the 'Helpful Content Update' (and subsequent rollouttest of SGEAI results) then y
How dependent is your business on one particular traffic source? The greater that dependency, the bigger the risk. If you combine dependency with complacency, the risk becomes even
Most prospective customers will not buy on the first interaction with your business. Much as there is no point fighting gravity, there is no point in fighting this harsh truth. Thi
Here's a fun fact - advertisers on Google Adwords who test multiple ad copy variations in their campaigns get, on average, a 21% higher click through rate than those who just have
One of the biggest mistakes I see business owners make with digital marketing - SEO in particular - is failing to be consistent and persistent. There's an expectation or a belief