General Posts

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Had my first Google Ads rep call of the year at 9am on January 2nd (protip if anybody at Google is reading ... get your people to check whether or not there is a public holiday o

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In high school, I was lucky to have an English teacher who was not only brilliant at teaching but also saved us from the cinematic purgatory that is the standard school film study

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Recently, I awoke to a notification from Facebook alerting me that one of my Facebook pages had been “unpublished”.Apparently it wasn’t compliant with content policiesterms.Being

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When I was a kid, I used to love watching classic Tom & Jerry cartoons (in fact, I still quite enjoy them now). One of my favourite parts where when Tom would try and catch Jerry w

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Had a business call me up out of the blue the other day, wanting me to review their Google Ads account and try to identify why performance had been decreasing over time despite pou

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Whether paid or free (really no such thing) one trend I've observed over and over again with search marketing is that the more 'sophisticated' - in terms of industry knowledge, l

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Recently, I was fortunate enough to be invited to speak to a group of students at the University of Canterbury's Centre for Entrepreneurship (UCE). These students are all looking t

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This short blog is a bit of a PSA. To put it bluntly, hacking attempts on Facebook business pages are going through the roof. Some of my clients are receiving upwards of 20 messag

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Be realistic in your marketing resourcing. It's great to want to do it yourself (or utilise existing team members). However, intentions don't translate into results - taking action

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The death of organic reach and engagement on Facebook has been - in my opinion - prematurely declared. It is true that it is harder than in the past to get strong organic reach and

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We've all seen them in various guises online ... those cheap-looking ads that promise one weird trick to do something that most people find difficult or challenging. I'm not here

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I’ve seen a few people online ask ‘can I use a Facebook pixel without a website?’ - so I thought I’d take a stab at answering that question. To clarify, the key purposes of a Faceb