Make sure you are not running campaigns that are Search Network With Display Select. This option basically combines two totally separate types of advertising Keyword-driven sear
If you run Adwords for your business (and I strongly recommend all business owners try it at least once - always know enough to be dangerous) then you need to make frequent use o
This isn't a full blog post per se, but more of a simple announcement that I have launched a new niche website, which will be featuring in case studies and tutorials for my main
Had my first Google Ads rep call of the year at 9am on January 2nd (protip if anybody at Google is reading ... get your people to check whether or not there is a public holiday o
In high school, I was lucky to have an English teacher who was not only brilliant at teaching but also saved us from the cinematic purgatory that is the standard school film study
Recently, I awoke to a notification from Facebook alerting me that one of my Facebook pages had been “unpublished”.Apparently it wasn’t compliant with content policiesterms.Being
When I was a kid, I used to love watching classic Tom & Jerry cartoons (in fact, I still quite enjoy them now). One of my favourite parts where when Tom would try and catch Jerry w
Had a business call me up out of the blue the other day, wanting me to review their Google Ads account and try to identify why performance had been decreasing over time despite pou
Whether paid or free (really no such thing) one trend I've observed over and over again with search marketing is that the more 'sophisticated' - in terms of industry knowledge, l
Recently, I was fortunate enough to be invited to speak to a group of students at the University of Canterbury's Centre for Entrepreneurship (UCE). These students are all looking t
This short blog is a bit of a PSA. To put it bluntly, hacking attempts on Facebook business pages are going through the roof. Some of my clients are receiving upwards of 20 messag
Be realistic in your marketing resourcing. It's great to want to do it yourself (or utilise existing team members). However, intentions don't translate into results - taking action