General Posts

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Did you know that there is one particular type of advertising that might be killing your performance on Google Ads, and costing you more money than you need to spend? I'm talking a

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Are you stuck for content ideas? One of the most common bits of feedback I get from business owners is that they struggle to come up with good content ideas for blogs, articles etc

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Consumers these days are conditioned to expect an endless, unstoppable barrage of aggressive marketing messaging as soon as they provide a business with their personal information.

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This is a grain of salt. You should use this when Google's account specialists call you (probably multiple times a day, even on public holidays, and sometimes even at unsociable

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If your business uses Facebook Ads, then make sure you take the time and effort to experiment with different ad types and objectives to see what works best for you. I still see ple

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The Internet was awash with commentary in the past week as Google announced the upcoming demise of third party cookies. Representatives from the advertising industry went so far as

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There is an often-overlooked potential risk in digital advertising that businesses need to be aware of. The risk that you might be restricted from advertising on a platform (such a

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Having a big, engaged following on social media platforms to drive organic reach and engagement is great ... until it isn't. Here's a real life case study from one of my pages I ru

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Once upon a time, I set up a discount coupon for an eCommerce site. Unfortunately, I didn't correctly configure the coupon - failing to select the checkbox that prevented the coupo

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You’ve heard the saying, ‘there’s no such thing as a free lunch?’, right? In fact, if you’re offered a free lunch, then chances are that YOU are on the menu (at least in a business

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Video marketing is one of the biggest opportunities out there “in the wild” for businesses looking to grow online. In this Tubics review I’m going to dive into one of the most popu

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As some of you might be aware, I have a humble little YouTube channel where I post digital marketing tutorials and advice. The shocking secret of this? From one perspective, it's b