If you’ve been running Google Ads for your business, then you might have come across the notion of “search terms”. But what exactly are search terms in Google Ads? In this short ar
Albert Einstein is rumoured to have said that “compound interest is the 8th wonder of the world.” Although there is (as far as I can gather) no real evidence to support him having
Not a great deal, to be honest … but they do share one key similarity. If you ever watched The Big Short (or read the book) or otherwise studied the GFC, you’ll remember how a majo
One of my favourite parts of going on a plane is the take off. Hearing the noise of the engines firing up on the runway, and then feeling the plane start to move off ... only to ge
If you’ve been working on promoting your business online via digital marketing, then you might have come across the term SERP. In this edition of Digital Marketing FAQs (where I an
If you’re starting out promoting your business online, then you might have come across something called a ‘Facebook Pixel’. But what is a Facebook pixel? Basically, it’s a piece of
If you’ve been getting in to doing digital marketing for your business, then you’ve probably come across something called Google Analytics. You might be wondering “what is Google A
If you’ve been doing any digging into SEO for your website, then you’ve probably come across the term ‘internal linking’. But what is internal linking, and why is internal linking
If you've been doing Facebook marketing for your business, then you might have heard of a concept called 'organic reach'. But what is organic reach on Facebook, and why does it mat
Remarketing (also referred to as retargeting) is at its most simple the method of advertising on the internet to people who have already visited your business website. This can sti
In this short edition of Digital Marketing FAQs, we are looking at the difference between a Smart Campaign & search campaign in Google Ads. Smart Campaigns are a component of the G
In this short article we’re going to look at the difference between AdWords and AdWords Express. Although Google AdWords has been renamed to Google Ads, and AdWords Express has tec