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There is an often-overlooked potential risk in digital advertising that businesses need to be aware of. The risk that you might be restricted from advertising on a platform (such a
Sam Frost Digital Marketing Blog
Gain insights and advice on how to improve your digital marketing performance.
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The Risk Of Being Dependent On Social Media Platforms
by Sam Frost - 8/06/2025Having a big, engaged following on social media platforms to drive organic reach and engagement is great ... until it isn't. Here's a real life case study from one of my pages I ru
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The Time I Gave Away Thousands Of Dollars Of Below-Cost Product By Mistake ... And What I Learned About Testing In The Process
by Sam Frost - 8/06/2025Once upon a time, I set up a discount coupon for an eCommerce site. Unfortunately, I didn't correctly configure the coupon - failing to select the checkbox that prevented the coupo
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There Is No Such Thing As A Free Lunch
by Sam Frost - 8/06/2025You’ve heard the saying, ‘there’s no such thing as a free lunch?’, right? In fact, if you’re offered a free lunch, then chances are that YOU are on the menu (at least in a business
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Tubics Review
by Sam Frost - 8/06/2025Video marketing is one of the biggest opportunities out there “in the wild” for businesses looking to grow online. In this Tubics review I’m going to dive into one of the most popu
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Vanity Metrics Don't Pay The Bills
by Sam Frost - 8/06/2025As some of you might be aware, I have a humble little YouTube channel where I post digital marketing tutorials and advice. The shocking secret of this? From one perspective, it's b
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What Are Goals In Google Analytics?
by Sam Frost - 8/06/2025If you've used Google Analytics for any period of time - or if you are currently working with an agencyfreelancerteam that uses Google Analytics for monitoring the digital market
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What Are Keywords & Why Are They Important?
by Sam Frost - 8/06/2025If you've had ANY exposure to Search Engine Optimisation (SEO) or digital marketing in general, then you will have probably come across the concept of keywords. Many business own
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Negative keywords is a critical idea in Google Ads. In short, using Google Ads you say to Google 'I want to show my ad for users who search for these keywords' - and then you produ
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What Are Search Terms In Google Ads?
by Sam Frost - 8/06/2025If you’ve been running Google Ads for your business, then you might have come across the notion of “search terms”. But what exactly are search terms in Google Ads? In this short ar
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What Do Compound Interest & Marketing Have In Common?
by Sam Frost - 8/06/2025Albert Einstein is rumoured to have said that “compound interest is the 8th wonder of the world.” Although there is (as far as I can gather) no real evidence to support him having
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What Do Google Ads' Performance Max & The 2008 Global Financial Crisis Have In Common?
by Sam Frost - 8/06/2025Not a great deal, to be honest … but they do share one key similarity. If you ever watched The Big Short (or read the book) or otherwise studied the GFC, you’ll remember how a majo