Can You Use the Same Google Ads Account to Promote Multiple Website?
I’ve seen this question asked frequently online and have been asked by clients and contacts many times. You might have one account but two or three different businesses, or one business with multiple websites for some reason.
So, long story short: yes, you generally can promote multiple websites or businesses within one Google Ads account. However, I would strongly suggest you create separate Google Ads accounts for each website. If you’re dealing with separate businesses, you should definitely split the Google Ads accounts up, one per business.
There are a few key reasons for this.
1. Billing and Accounting
With Google Ads, you bill to one payment method. Let’s say you have Company A and Company B. You set up the Google Ads account with Company A’s payment details, but then you start running ads for Company B from that same account. Google is going to do all the billing to Company A. This can create all sorts of accounting and reconciliation headaches and, depending on where you live, might even cause tax complications. It’s a good reason to split up accounts just for the sheer fact that it makes accounting so much more difficult if you want to do it properly.
2. Risk of Account Restrictions
I’m not a big fan of this approach because if you get banned or restricted for some reason on one campaign, it can affect everything. Let’s use our example again: Company A is your main “bread and butter” business, and Company B is a new side hustle. You experiment with something a little bit “left field” for Company B, and your account gets flagged by Google for having spyware or malware on the site (this happens more often than you’d expect). Suddenly, your entire account can’t run ads. Now, not only is Company B’s advertising affected, but the advertising for Company A, your main business, is also shut down. I’ve seen this exact scenario play out and cause really detrimental impacts.
3. Difficulties with Tracking and Reporting
Finally, it can make things like conversion tracking a lot more difficult. If you’re importing conversion tracking from Google Analytics and you have two different websites, you’re importing two different sets of data. It’s way too easy to get confused about which conversions from which Analytics account are tied to which campaign. I’ve audited many accounts where they’ve tried to track conversions across multiple sites within one Google Ads account, and it’s very common to find setup errors and reporting problems. Speaking of reporting, if you like to “eyeball” the overall performance of your account, trying to assess two different businesses within one view just makes things more difficult than they need to be.
So, while you can run Google Ads for multiple websites from the same account, you really shouldn’t if you can avoid it. It’s much better to split them into different Google Ads accounts. This is perfectly legitimate and gives you more control, a much easier understanding of reporting and tracking, and simplifies everything from an accounting and compliance perspective.
If you’ve got any questions, please do let me know.