Posts by Sam Frost

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I’m a huge believer in the power of content marketing for businesses of all types, industries, and sizes. Nobody wants to be sold to, but everybody likes to buy. The way we can ove

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Have you been living under a rock recently? If you haven't been, then almost certainly you will have seen all sorts of conjecture out in the news about whether or not the economy i

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If you've been following the news recently as it relatest to Google's algorithm and the likes of the 'Helpful Content Update' (and subsequent rollouttest of SGEAI results) then y

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How dependent is your business on one particular traffic source? The greater that dependency, the bigger the risk. If you combine dependency with complacency, the risk becomes even

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Most prospective customers will not buy on the first interaction with your business. Much as there is no point fighting gravity, there is no point in fighting this harsh truth. Thi

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Here's a fun fact - advertisers on Google Adwords who test multiple ad copy variations in their campaigns get, on average, a 21% higher click through rate than those who just have

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One of the biggest mistakes I see business owners make with digital marketing - SEO in particular - is failing to be consistent and persistent. There's an expectation or a belief

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Warning This is a long post - skip to the bottom for recapcliffnotes. - People have been asking for SEO tips, so I want to share something today that is specifically focused ar

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I’m a massive fan of the TV documentary show ‘Air Crash Investigations’ (also known as Mayday depending on where it’s screened). I could watch it all day - it’s informative, intere

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This is an oldie but a goodie. When someone likes one of your posts but does not like your page, you can invite them to like your page. All you need to do is click the 'X People

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Do you create content for your business? This could be anything from blog posts to videos to social media posts. If you aren't creating content (that solves a problem, answers a qu

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Some recent client work has inspired me to share this tip of the day. I'm working with a client whose business does not really require social media (or at least that's the way th