Posts by Sam Frost

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Whether paid or free (really no such thing) one trend I've observed over and over again with search marketing is that the more 'sophisticated' - in terms of industry knowledge, l

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Recently, I was fortunate enough to be invited to speak to a group of students at the University of Canterbury's Centre for Entrepreneurship (UCE). These students are all looking t

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This short blog is a bit of a PSA. To put it bluntly, hacking attempts on Facebook business pages are going through the roof. Some of my clients are receiving upwards of 20 messag

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Be realistic in your marketing resourcing. It's great to want to do it yourself (or utilise existing team members). However, intentions don't translate into results - taking action

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The death of organic reach and engagement on Facebook has been - in my opinion - prematurely declared. It is true that it is harder than in the past to get strong organic reach and

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We've all seen them in various guises online ... those cheap-looking ads that promise one weird trick to do something that most people find difficult or challenging. I'm not here

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I’ve seen a few people online ask ‘can I use a Facebook pixel without a website?’ - so I thought I’d take a stab at answering that question. To clarify, the key purposes of a Faceb

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The humble Facebook pixel is one of the most handy tools in your digital marketing arsenal if you plan on advertising on Facebook. The few lines of code that make up your pixel all

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In this edition of Digital Marketing FAQs, we are looking at whether or not you can have multiple Facebook pixels on a website. There are a few reasons why you might want to have m

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One question I get asked from time to time by aspiring business owners is ‘can you run Google Ads without a website?’ A scenario in which this might arise is because you are starti

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I recently got an urgent-response-required email from a former client. This client had ceased using my services the best part of a year ago (everything ended amicably, they just wa

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Do you run Adwords ads? If so, pay close attention - this could save you a lot of headaches. Google is in the process of rolling out a new recommended ad system. This is part of