This is the time of the year where many of us get stuck into resolutions. Gyms are full, people are taking up new hobbies (and saying goodbye to old habits) and businesses are also
You don't need to do everything to see success with digital marketing. In fact, shiny object syndrome can be to the detriment of your potential success. What counts a lot more in
While there can certainly be advantages to chasing business opportunities on new social media platforms that emerge, don’t do this at the detriment of your “bread and butter” platf
Want to spy on the Facebook ads another business is running? Now you can - straight from Facebook. Go onto a page and select Info And Ads on the tabs on the left. You can now s
Did you know that there is one particular type of advertising that might be killing your performance on Google Ads, and costing you more money than you need to spend? I'm talking a
Are you stuck for content ideas? One of the most common bits of feedback I get from business owners is that they struggle to come up with good content ideas for blogs, articles etc
Consumers these days are conditioned to expect an endless, unstoppable barrage of aggressive marketing messaging as soon as they provide a business with their personal information.
This is a grain of salt. You should use this when Google's account specialists call you (probably multiple times a day, even on public holidays, and sometimes even at unsociable
If your business uses Facebook Ads, then make sure you take the time and effort to experiment with different ad types and objectives to see what works best for you. I still see ple
The Internet was awash with commentary in the past week as Google announced the upcoming demise of third party cookies. Representatives from the advertising industry went so far as
There is an often-overlooked potential risk in digital advertising that businesses need to be aware of. The risk that you might be restricted from advertising on a platform (such a
Having a big, engaged following on social media platforms to drive organic reach and engagement is great ... until it isn't. Here's a real life case study from one of my pages I ru