General Posts

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Is it just me, or has spamjunkbot traffic on the Google Display Network reached an 'all time high' (unlike the stock market, it seems). I feel like you used to get a decent spre

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I recently started doing some consultingadvisory work for a client with a presence in Australia and New Zealand (technically two distinct legal entities, but they trade as a unifi

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It's winter here in New Zealand, and it's getting cold (probably not by the standards of any Northern Hemisphere readers, but I digress).  Much like most people out there, I don't

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We’ve all heard that saying “like a kid in a candy store”. When business owners first experience marketing automation, it can sometimes be like the proverbial kid in the candy stor

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While self service digital advertising platforms like Google Ads & Facebook Ads are great, don't overlook the fact that there are more old school advertising opportunities out

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When running ads online (on any platform) check in periodically to ensure that your ads are still driving clicks to the right location on your site. For example, I clicked a Facebo

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If you run promotions (especially ongoing ones) that mention specific prices andor promoitional periods, then make sure that when the deal changes that you update your ad copy. 

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I have watched plenty of episodes of “Air Crash Investigations” on TV, and once had a copy of Microsoft Flight Simulator for Windows 98. Therefore, I am basically a fully qualified

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One of my greatest interests in life is cars. Since I first played Gran Turismo on the Playstation about 20 years ago, I’ve been crazy about cars (electric ones included, before an

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Do you use Google Ads to promote your business? Here's a little tip Bing Ads (Microsoft's ad platform) can be a great way to pick up additional exposure and traffic. Furthermore,

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Groundhog Day is a 1993 American fantasy comedy film directed by Harold Ramis from a screenplay by him and Danny Rubin. Starring Bill Murray, Andie MacDowell, and Chris Elliott, it

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Be wary of spamjunk leads if using Google Ads 'lead form' extension (not hugely common from what I find, but do see service-based and B2B businesses using the extension from time