With respect to search advertising (and SEO as well) a common mistake I see made is business owners not understanding that a word or phrase which you think should be indicative of
One of the highlights of 2019 for me was getting to travel to Singapore with my brother for the Formula 1 Grand Prix ... a true “bucket list” experience if there ever was one. You
Unless you're a celebrity or massive brand, you can't bank on virality. There is no guarantee that the content you post on social media (any networkplatform) will go viral ... no
Is it just me, or has spamjunkbot traffic on the Google Display Network reached an 'all time high' (unlike the stock market, it seems). I feel like you used to get a decent spre
I recently started doing some consultingadvisory work for a client with a presence in Australia and New Zealand (technically two distinct legal entities, but they trade as a unifi
It's winter here in New Zealand, and it's getting cold (probably not by the standards of any Northern Hemisphere readers, but I digress). Much like most people out there, I don't
We’ve all heard that saying “like a kid in a candy store”. When business owners first experience marketing automation, it can sometimes be like the proverbial kid in the candy stor
While self service digital advertising platforms like Google Ads & Facebook Ads are great, don't overlook the fact that there are more old school advertising opportunities out
When running ads online (on any platform) check in periodically to ensure that your ads are still driving clicks to the right location on your site. For example, I clicked a Facebo
If you run promotions (especially ongoing ones) that mention specific prices andor promoitional periods, then make sure that when the deal changes that you update your ad copy.
I have watched plenty of episodes of “Air Crash Investigations” on TV, and once had a copy of Microsoft Flight Simulator for Windows 98. Therefore, I am basically a fully qualified
One of my greatest interests in life is cars. Since I first played Gran Turismo on the Playstation about 20 years ago, I’ve been crazy about cars (electric ones included, before an