Gain insights and advice on how to improve your digital marketing performance.
You probably don't need any reminding that the CoronavirusCovid-19 pandemic that is sweeping the world is having serious consequences on all our lives. From the tragic human toll
If a dollar coin falls out of your wallet, do you pick it up? What about if dozens, hundreds, possibly even thousands of dollars were falling out of your wallet each month? I bet y
There’s a great scene in The Dark Knight, where the Joker sets fire to a great big pile of money. All too often, I see business owners taking a Joker-esque approach to digital mark
Have you ever gone on a website and left, only to start seeing that company's ads chasing you all around the Internet? If you see these remarketing ads (read my article here on w
Do you want to tell if a website has Google Analytics installed? Maybe you’ve installed Google Analytics on your own site and want to confirm if it has been set up correctly. In th
I’ve recently done some work with a few different businesses who all had the same problem. All had tried Google Ads, but found it wasn’t right for their business (and you know what
Mitre 10 (New Zealand's premier weekend destination if car park traffic volume is the measurement to go by) once proudly proclaimed that 'DIY is in our DNA'. DIY of course goes bey
As a B2B digital marketing consultant, the most common refrain I hear from businesses is we need more leads. The sales machine typically has an insatiable appetite, and the sal
If you have a locally-focused business (e.g. restaurantcafe, beauty salon, tradie business like an electrician or plumber, or retail store) then Google My Business is one of the b
For local businesses (cafes, restaurants, retail stores, local service businesses like tradespeople and hairbeauty salons) Google My Business is one of the most effective digital
Digital marketing is one of those fields of endeavour where there are many different platforms, tools and websites that you'll be expected to use. Sometimes it's easy to understand
Should you run search ads on your own brand name?I’m not going to go there today. Topic for another time, and all that.What I am going to do is say that at the very least you need