Gain insights and advice on how to improve your digital marketing performance.
When running ads online (on any platform) check in periodically to ensure that your ads are still driving clicks to the right location on your site. For example, I clicked a Facebo
If you run promotions (especially ongoing ones) that mention specific prices andor promoitional periods, then make sure that when the deal changes that you update your ad copy.
I have watched plenty of episodes of “Air Crash Investigations” on TV, and once had a copy of Microsoft Flight Simulator for Windows 98. Therefore, I am basically a fully qualified
One of my greatest interests in life is cars. Since I first played Gran Turismo on the Playstation about 20 years ago, I’ve been crazy about cars (electric ones included, before an
Do you use Google Ads to promote your business? Here's a little tip Bing Ads (Microsoft's ad platform) can be a great way to pick up additional exposure and traffic. Furthermore,
Groundhog Day is a 1993 American fantasy comedy film directed by Harold Ramis from a screenplay by him and Danny Rubin. Starring Bill Murray, Andie MacDowell, and Chris Elliott, it
Be wary of spamjunk leads if using Google Ads 'lead form' extension (not hugely common from what I find, but do see service-based and B2B businesses using the extension from time
One of the most interesting findings from a recent Google Ads review was the number of fake leads coming through from a Performance Max campaign. Location targeting was correct, th
Google works hard to push the use of Performance Max campaigns for any purpose from trying to make eCommerce sales, through to generating leads (even for complex B2B solutions wher
Here’s a sneaky little trick Google Ads can pull that makes your campaigns look like they’re performing better than they actually are blending branded and non-branded activity in
If you've had any exposure to SEO, then you'll know the importance of link building (basically, links act like votes of confidence in your website, increasing the chances you'll ra
If you've got a business, then one of the most important things to do is to be able to be found on Google by potential customers who are searching for what you sell. So many people