Gain insights and advice on how to improve your digital marketing performance.
Do you create content for your business? This could be anything from blog posts to videos to social media posts. If you aren't creating content (that solves a problem, answers a qu
Some recent client work has inspired me to share this tip of the day. I'm working with a client whose business does not really require social media (or at least that's the way th
Who here remembers the good old days of the Internet? Dialing up, blocking off the phone line, and then waiting minutes for web pages laden with chintzy animated graphics to load
Do you have an established Adwords search campaign that is ticking along nicely, and you want to find more pathways to growth for your business? Who doesn't want to grow?! One of t
Welcome back to another edition of Digital Marketing FAQs, the series where I answer your questions about digital marketing. In today’s article I answer the question ‘does a Facebo
In this short article I’m continuing with my series on everything you need to know about the humble Facebook pixel and how it can benefit your digital marketing (as part of my wide
With respect to search advertising (and SEO as well) a common mistake I see made is business owners not understanding that a word or phrase which you think should be indicative of
One of the highlights of 2019 for me was getting to travel to Singapore with my brother for the Formula 1 Grand Prix ... a true “bucket list” experience if there ever was one. You
Unless you're a celebrity or massive brand, you can't bank on virality. There is no guarantee that the content you post on social media (any networkplatform) will go viral ... no
Is it just me, or has spamjunkbot traffic on the Google Display Network reached an 'all time high' (unlike the stock market, it seems). I feel like you used to get a decent spre
I recently started doing some consultingadvisory work for a client with a presence in Australia and New Zealand (technically two distinct legal entities, but they trade as a unifi
It's winter here in New Zealand, and it's getting cold (probably not by the standards of any Northern Hemisphere readers, but I digress). Much like most people out there, I don't