Gain insights and advice on how to improve your digital marketing performance.
Adwords Tip Of The Day - Search Remarketing For Better Results This is a bit more of an advanced strategy, but it can work wonders so hear me out. There is lots of talk these days
Adwords Tip Of The Day - Use ALL Relevant Extensions One of the best features in Adwords is ad extensions. As the name implies, these are extensions that enhance the appearance a
There's an often-overlooked feature in Google Adwords that I've seen great results from on a number of different businesses. When you create ad text, you can create a countdown a
If you run Google Adwords display campaigns for your business (e.g. remarketing) then pay attention to this handy little tip that will save you a lot of money. When you run ads on
Make sure you are not running campaigns that are Search Network With Display Select. This option basically combines two totally separate types of advertising Keyword-driven sear
If you run Adwords for your business (and I strongly recommend all business owners try it at least once - always know enough to be dangerous) then you need to make frequent use o
This isn't a full blog post per se, but more of a simple announcement that I have launched a new niche website, which will be featuring in case studies and tutorials for my main
Had my first Google Ads rep call of the year at 9am on January 2nd (protip if anybody at Google is reading ... get your people to check whether or not there is a public holiday o
In high school, I was lucky to have an English teacher who was not only brilliant at teaching but also saved us from the cinematic purgatory that is the standard school film study
Recently, I awoke to a notification from Facebook alerting me that one of my Facebook pages had been “unpublished”.Apparently it wasn’t compliant with content policiesterms.Being
When I was a kid, I used to love watching classic Tom & Jerry cartoons (in fact, I still quite enjoy them now). One of my favourite parts where when Tom would try and catch Jerry w
Had a business call me up out of the blue the other day, wanting me to review their Google Ads account and try to identify why performance had been decreasing over time despite pou