Gain insights and advice on how to improve your digital marketing performance.
When I was a kid, I used to love watching classic Tom & Jerry cartoons (in fact, I still quite enjoy them now). One of my favourite parts where when Tom would try and catch Jerry w
Had a business call me up out of the blue the other day, wanting me to review their Google Ads account and try to identify why performance had been decreasing over time despite pou
Whether paid or free (really no such thing) one trend I've observed over and over again with search marketing is that the more 'sophisticated' - in terms of industry knowledge, l
Recently, I was fortunate enough to be invited to speak to a group of students at the University of Canterbury's Centre for Entrepreneurship (UCE). These students are all looking t
This short blog is a bit of a PSA. To put it bluntly, hacking attempts on Facebook business pages are going through the roof. Some of my clients are receiving upwards of 20 messag
Be realistic in your marketing resourcing. It's great to want to do it yourself (or utilise existing team members). However, intentions don't translate into results - taking action
The death of organic reach and engagement on Facebook has been - in my opinion - prematurely declared. It is true that it is harder than in the past to get strong organic reach and
We've all seen them in various guises online ... those cheap-looking ads that promise one weird trick to do something that most people find difficult or challenging. I'm not here
I’ve seen a few people online ask ‘can I use a Facebook pixel without a website?’ - so I thought I’d take a stab at answering that question. To clarify, the key purposes of a Faceb
The humble Facebook pixel is one of the most handy tools in your digital marketing arsenal if you plan on advertising on Facebook. The few lines of code that make up your pixel all
In this edition of Digital Marketing FAQs, we are looking at whether or not you can have multiple Facebook pixels on a website. There are a few reasons why you might want to have m
One question I get asked from time to time by aspiring business owners is ‘can you run Google Ads without a website?’ A scenario in which this might arise is because you are starti