Posts by Sam Frost

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If you’re starting out promoting your business online, then you might have come across something called a ‘Facebook Pixel’. But what is a Facebook pixel? Basically, it’s a piece of

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If you’ve been getting in to doing digital marketing for your business, then you’ve probably come across something called Google Analytics. You might be wondering “what is Google A

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If you’ve been doing any digging into SEO for your website, then you’ve probably come across the term ‘internal linking’. But what is internal linking, and why is internal linking

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If you've been doing Facebook marketing for your business, then you might have heard of a concept called 'organic reach'. But what is organic reach on Facebook, and why does it mat

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Remarketing (also referred to as retargeting) is at its most simple the method of advertising on the internet to people who have already visited your business website. This can sti

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In this short edition of Digital Marketing FAQs, we are looking at the difference between a Smart Campaign & search campaign in Google Ads. Smart Campaigns are a component of the G

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In this short article we’re going to look at the difference between AdWords and AdWords Express. Although Google AdWords has been renamed to Google Ads, and AdWords Express has tec

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A question that I've seen asked a few times online (and heard asked in person) is what is the difference between Google AdWords and Keywords? Long story short, here's the answer K

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A common question I've seen asked online about digital marketing is What is the difference between anchor text and keywords? Here's a quick answer for you to consider Keywords

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Welcome to Digital Marketing FAQs, the series where I answer your digital marketing questions with simple, concise answers so that you can get down to the business of growing your

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Google Ads (formerly known as AdWords) is one of the most popular online advertising platforms in the world. It is most famous for its keyword-driven search advertising. If you’ve

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Somewhat controversial opinion, but I do believe that Google's push towards automating more aspects of the Google Ads platform is good for some advertisers, namely smaller ones w